Shopping Cart Abandonment The Silent Revenue Killer

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broadcom
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Last year, more than $4 trillion worth of merchandise was lost to shopping cart abandonment, which hurts issuers and merchants alike. Nick Craig, VP of Sales for CA Technologies tells MPD CEO Karen Webster that the solution is something that sounds profoundly counterintuitive – zero touch authentication. And, its reduced shopping cart abandonment by 80 percent and failed transactions by 50 percent – with a zero percent increase in fraud. Find out how.
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