Reimagining the Fan Experience Through Connectivity

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Initially, at Gillette Stadium the Wi-Fi fan experience was an experimental service reserved for club members. They received exclusive perks like additional camera angles of the action or digital souvenirs from the game. Having learned though the pilot that Wi-Fi is an enabler of the fan experience, it became the data the Kraft Sports Group needed to go full scale and take on the bowl.

To continue delivering the optimal fan experience consistently, game after game, requires measurement and analytics. The Kraft Group relies on these tools to measure not only how the Wi-Fi network is handling the demands of a full bowl at an event, but also how they can respond to the data and develop findings that lead to better decisions moving forward.

Analysis of fan behavior, however innocuous, can, from time to time, lead to profound discoveries. These discoveries then lead to the creation of new, proactive services that create novel experiences that drive fans back to the stadium, again and again. Perhaps autonomous purchasing at concession stands gave way to automatic beer pouring, a real feature of the fan experience at Gillette Stadium!

A more pragmatic way analytics have been used to bolster the fan experience is to develop bathroom wait times. Fans have access to wait times for the five bathrooms nearest to their seat. Understanding movement patterns in concourses and where mobile devices sit in queue helps fans select their best path to relief and shortens the time away from the event.

Learn more: https://www.extremenetworks.com/extreme-networks-blog/winning-on-the-field-and-in-the-stands-how-wi-fi-transformed-the-fan-experience-at-gillette-stadium/
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